Specialist Underwriting. Trusted Partnerships. Proven Results.
IFS Ltd is a specialist MGA trusted by brokers and insurers to deliver smart, profitable solutions in complex insurance markets. With decades of experience and a fast, one-day quote turnaround, we help our partners win more business—confidently, efficiently, and without compromise.
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Values
Our values define who we are and how we do business — guiding every decision we make to ensure integrity, innovation, and lasting success for our partners.
- Doing things the right way
- Trust and Reliability
- Creativity & Entrepreneurial spirit
- Delivering measurable value
- Fast & efficient service
- Focus on long-term and sustainable profitability
Aims
Our aims define our direction — to be the trusted first call for our brokers and partners, to deliver fast, value-driven solutions, and to build lasting, profitable relationships across every market we serve.
- To be the first call for our brokers and partners for any ventures or any risks they have
- To actively seek new ways to add value to our brokers and their clients
- To deliver all quotations within one working day
- To service developers across multiple product areas
- To never compete with our brokers and partners
- To widen our distribution and partner networks for the benefit of all parties
- To become either a market leader, or niche authority in any market we operate in
- To deliver to insurers a spread portfolio with long term profitability and loss ratios
Risk Appetite
Our risk appetite spans a broad range of specialist sectors, focusing on opportunities where our underwriting expertise and product innovation add the greatest value, including:
- Warranty insurances (including self-build)
- Surety (including deposit release bonds)
- Insurance backed guarantees
- Construction-related insurance
- Loan, lending and credit insurance
- Scheme underwriting and bespoke product creation*
Operating Markets
IFS can with our insurers, operate in:
- United Kingdom
- Channel Islands
- Isle of Man
- EU**
Meet the Team
At the heart of our success is a highly experienced team that combines deep industry knowledge with a practical, solutions-driven approach. Each member brings specialist expertise and a shared commitment to doing things the right way, ensuring that every partnership, product and decision reflects our values: trust, reliability and long-term performance.
Andrew Willoughby
CEO, IFS
Andrew is a Chartered Insurance Professional and Chartered Accountant with over 30 years of experience in the industry. A recognised leader in construction insurance, he was instrumental in the development of the Insurance-Backed Guarantee (IBG) market during his time as CEO of GPI.
As CEO of IFS, Andrew has founded an MGA that is now one of the key providers of Latent Defects Insurance (LDI), IBGs and Surety Bonds for the SME construction market. He has worked closely with the majority of LDI scheme providers and specialist brokers, including key associations such as the NFRC, AUSC, NACFB, MGAA, and UK Finance. His longstanding relationships with multiple insurers have significantly shaped the sectors in which IFS operates.
Outside of work, Andrew is a keen fly fisherman and the owner of a small commercial fishing boat used for netting and potting. He’s also a connoisseur of fine wine and cheese, a solid golfer and is locally known for his support of the charity Oxford University Society of Cornwall (OUSC), a charity which aims to provide bursaries for undergraduates and postgraduate students.
Gerald Farr
COO, CADIS MGA
With over 20 years of experience in the industry, Gerald is Head of Underwriting at IFS and currently serves as Chief Operating Officer at CADIS MGA, a leading player in the UK warranty, IBG, and surety market for SME developers.
He is recognised as a specialist in operations, corporate strategy and the valuation of MGAs, brokers and insurance businesses. His former role as Head of Strategy Development at MS Amlin gave him unique insight into how to generate sustained underwriting profitability for insurers while creating long-term value for brokers.
Gerald also brings experience from the investment banking and financial markets, having served as a director at Seymour Pierce and worked in insurance equity research at JP Morgan. This background gives him a well-rounded skillset and the ability to support clients with a range of needs across both insurance and finance.
Outside of work, Gerald is a dedicated rugby fan who enjoys relaxing in the Cornish countryside and taking on some of the UK’s tougher cycling routes.
Robin Willoughby
Operations Director, IFS
Chartered at just 28, Robin Willoughby is one of the UK’s youngest Chartered Insurers. As Operations Director at IFS, he is responsible for the development of innovative new products that meet the evolving needs of brokers, developers and lenders.
One of his latest contributions is the launch of the Deposit Release Bond, designed to help developers unlock additional working capital at a far lower cost than traditional finance. Robin has also spent years working inside the offices of key partners, giving him unique insight into the needs of brokers and their clients.
Now primarily based in Hong Kong, Robin is also an avid sailor, singer and passionate reader and author of fantasy novels.
Oliver Bidwell
Partnerships Director, IFS
Oli began his career in the technology sector, working with major players such as Oracle to help businesses upgrade their financial systems. His experience spans a wide range of public and private sector organisations, including University Hospitals of Derby and Burton, Publica Group and even Swedish fashion house Acne Studios.
Currently, Oli’s focus is on Deposit Release Bonds; a solution designed to help developers unlock working capital while protecting buyer deposits. His role bridges structured insurance products with practical, real-world applications for brokers and their clients.
At IFS and Accolade, he brings a consultative and commercially sharp approach to both insurance and finance, working across teams to support new business growth and broker relationships.
Outside of work, Oli writes and records original music, enjoys travelling off the beaten track and has a deep interest in menswear and fashion.
Tony Gellett
Non-Executive Director, CADIS MGA
Tony began his career as a trained accountant and audit manager before moving into the London Insurance Market, where he spent over 30 years in senior compliance, operational, and reporting roles. His deep understanding of the regulatory landscape was further enhanced during his 7-year tenure at the Financial Conduct Authority, where he served as a regulator specialising in the insurance sector.
In 2024, following his time at the FCA, Tony was invited to join the board of Cadis MGA as an Independent Non-Executive Director. He also serves as the firm’s Consumer Duty Champion, drawing on his extensive regulatory and market experience to help guide governance, oversight, and customer outcomes.
Outside of work, Tony is a passionate gardener and volunteers regularly in the Royal Parks, reflecting his interest in environmental sustainability. He also enjoys expanding his knowledge of fine wine and food, often paired with travel to new countries and regions.